KSI

Olajide Olayinka Williams "JJ" Olatunji, known professionally as KSI, is a British influencer, musician, and former professional boxer. He is a co-founder and former member of YouTube group the Sidemen, the co-founder of Misfits Boxing and co-owner of several businesses, including Prime Hydration and Lunchly. KSI has also served as a judge on Britain's Got Talent since 2025.

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